Source Lawyer Relations SM is a full-service public relations and marketing communications specialty agency for law firms and legal non-profit associations.
Led by former journalist Carolina Castillo, this team is comprised of professionals from top agencies in public relations and advertising as well as experienced attorneys who have aligned themselves to create an integrated communications company.
Our services communicate key messages and shape public perception for law firms and their clients. We recognize that no two law firms are the same and represent each firm with a distinctive approach to address their specific goals.
We generate new business and manage reputations to keep our clients at the forefront of the legal industry.
As an independent agency, our mission is to deliver exceptional public relations and integrated marketing communications services while fostering strong partnerships in a thoughtful, innovative and professional manner that is focused on bringing value to each new alliance.
We deliver measurable and consistent results by servicing every client with a dedicated team led by the agency principal and supported by a blend of professionals who are a true reflection of the work performed on behalf of our clients.
LAWYER RELATIONS SM
A hybrid of legal culture and public relations, Lawyer Relations SM is our agency’s distinctive approach to legal marketing. As pioneers of legal communications, we are a qualified source to convey your message. We influence key audiences, position you as an industry leader and safeguard your reputation. Our breakthrough campaigns are designed to deliver results and generate new business for your firm. We focus on “rainmaking” so you can focus on the core of your legal business.
In the media world, the adage, “It’s not what you know, it’s who you know,” can tip the scales of balance. A unique strength at Source, we strive to symmetrically connect our specialized knowledge with our network of contacts. With a team comprised of former journalists, we have the extensive experience to present your message to the media. Where most agencies build relationships over time, we have nurtured ours inside newsrooms. We think and work like journalists and maintain their level of integrity.
How fast you reach your target audience can make all the difference. To remain competitive in today’s business world, your news must move at “digital” speed. We use the power of content marketing and social media to provide timely “information at your fingertips” and utilize other relevant digital channels to support the distribution of your message. Social media has opened a dialogue online, and it is essential for your firm to become part of the interaction.
A strong brand connects your firm with the emotional perception of the client to segregate the competition and build loyalty. We create a blueprint for building a powerful and consistent brand experience that reflects the philosophy behind your business. Every law firm is unique and we capitalize on your strengths to deliver results through the use of key messages and “branded” collateral materials. Your brand defines you visually and culturally and is synonymous with your reputation.
Great marketing strategies are rooted in research, enhanced by creativity, and structured to deliver results. We create distinctive integrated campaigns that leverage multiple marketing strategies and convey the brand image and message. From Corporate Social Responsibility to Reputation Management and Viral Marketing, we support our campaigns with tactics that achieve your business goals, stimulate partnerships, and increase profitability and value.
LAWYER TO LAWYER MARKETING
When building a thriving network of lawyers, we focus your networking on quality rather than quantity. We attract high quality leads by forging key relationships who “endorse” you, lending their credibility and trust as a referral source. Developing these long-term relationships is an on-going process. We connect you with these peers by promoting your practice through a series of networking events, engagement of referral sources, and by also becoming an active advocate of your firm.
PEER REVIEWS & RATINGS
A lawyer’s ratings serve as an objective indicator of their ethical standards and professional and legal abilities. We expertly guide you through the ratings and rankings process of Super Lawyers, Martindale Hubbell ®, U.S. News “Best Lawyers” and “Best Law Firms”, among others. Peer reviews contribute to the comprehensive view of a lawyer. By successfully navigating these ratings and rankings, we increase visibility and enhance your firm’s reputation.
FLORIDA BAR ADVERT. COMPLIANCE
Communications is our business and lawyers are our specialty. We recognize the importance of complying with today’s stringent advertising rules. Florida has some of the most restrictive rules in the country and we understand how to apply these rules in order to uphold said standards. We monitor these rules for our clients to ensure compliance, provide social media training to attorneys and associates, and work closely with the Florida Bar approval process when producing materials and digital content.
We focus on areas that require all levels of expertise: issues management, media training, and special events. We offer sage and practical advise to companies facing crisis communications. We media train our clients to become more confident and augment their credibility in the role of a spokesperson or public speaker. We produce detailed, memorable, and high-impact events that keep your firm at top of mind.
Source Pro Bono is a corporate social responsibility (CSR) program designed by Source Lawyer RelationsSM to improve our communities.
Source Pro Bono is a corporate social responsibility (CSR) program designed by Source Lawyer Relations SM to support the communication needs of cause-driven organizations and firms handling cases of great community importance. We provide a voice to deliver their message through strategic public relations and marketing communications initiatives.
At Source Lawyer Relations SM, we understand the importance of creating awareness of legal cases that hold a significant impact in our communities. We also understand the challenges nonprofits face due to budget constraints as well as their need to strengthen their volunteer and donor base.
To that end, our company is committed to being the voice of the voiceless and being a powerful instrument for change.
To apply or for more information, e-mail firstname.lastname@example.org.